With a rise in account takeovers and other financial fraud schemes, staying one step ahead of fraudsters is becoming more difficult by the day for financial services companies. One common issue is that identity verification, while necessary for security, often creates friction in the customer experience and can have an opposite effect on identity protection. But as identity fraud continues to rise, Intellicheck CEO Bryan Lewis tells John Gaffney, Chief Content Officer at PYMNTS, that simplifying the identity verification experience with a user-friendly but aggressive solution is critical.

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